Online Reputation Management

Control what people find when they search your name.

We suppress damaging content and coordinate legitimate removals — honestly, legally, without promises we can't keep.

"Sarah Mitchell"
Sarah Mitchell — Director of Operations, Meridian Health Professional profile and leadership coverage across healthcare and technology sectors.
Sarah Mitchell — Author & Speaker on Healthcare Leadership Thought leadership articles, podcast appearances, and industry conference coverage.
Sarah Mitchell — LinkedIn Profile 20+ years in healthcare operations, board member, healthcare innovation advocate.
below the fold
2021 incident report — outdated, resolved Archived content no longer representative of current status.
Before / After SerpControl
$6.9B ORM market size 2025
22% of customers lost per negative page-one result
1 in 3 people Google a date before meeting them

The honest case for ORM

Most reputation companies sell hope. We sell outcomes we can actually deliver.

The ORM industry is full of agencies that promise to delete arrest records, remove court cases from county databases, and guarantee your name comes up clean. They can't. No one can. Those promises are made to close deals, and the refunds go into fine print.

We take a different approach: we tell you exactly what we can and cannot do. And then we do it.

Suppression that works

We publish high-authority positive content — real profiles, articles, and owned properties — and push damaging results off page one. This works on almost everything, including public records that cannot be deleted.

Removal through the right channels

We route each piece of content to its only legal removal path — Google\'s official forms, expungement through a licensed attorney, database redaction requests, or DMCA notices on content you genuinely own.

No fake profiles. No fake reviews.

Everything we publish is real, owned, and verifiable. We build lasting assets, not temporary masks that collapse under scrutiny.

How it works

From intake to page-one dominance, in four steps.

01

We audit your current search profile

We map every result on page one for your name, identify what can be removed at the source versus what must be suppressed, and classify each item by legal path. This gives you a complete, honest picture before we do anything else.

02

Removal requests go to the right channel

For content that violates platform terms, copyright law, or data privacy regulations — we file the correct request. Google de-indexing, DMCA takedowns, redaction requests to data brokers. Legal, documented, and trackable.

03

Suppression builds a content shield

For content that cannot be removed — truthful reviews, public records, old news — we build positive assets that outrank it. Professional profiles, thought leadership content, high-authority directory listings. Real, owned, permanent.

04

We monitor and maintain, indefinitely

New threats surface. We watch for them and act before damage compounds. Monitoring is included in every plan — reputation work is never one-and-done.

Honest pricing

Transparent rates. No sales call required.

Most ORM agencies hide prices behind a consultation. We publish ours because we have nothing to hide.

Monitor
$299/mo

For those who want visibility first

  • Monthly search profile audit
  • Google Alerts on your name
  • Competitive SERP tracking
  • Quarterly summary report
Full Control
$3,499/mo

For professionals with serious exposure

  • Everything in Suppression
  • Unlimited asset creation
  • Attorney-coordinated removal requests
  • AI overview and ChatGPT reputation monitoring
  • Crisis response within 24 hours

All plans require a 3-month minimum commitment. Results typically visible within 30–90 days. No refunds on work already performed — but we tell you upfront if your situation is unlikely to improve.

What we won't do

Our compliance boundaries are non-negotiable.

These aren't disclaimers. They're the foundation of how we operate.

We will not promise to delete public records

County court cases, arrest records, and government databases cannot be deleted by an ORM company. Anyone who promises otherwise is lying.

We will not file fake legal requests

No forged court orders, no false copyright claims, no fake DMCA takedowns. These are illegal and we don't use them.

We will not pay mugshot or reputation extortion sites

Paying these sites rewards the exploitation and creates an ongoing extraction relationship. We report them through official channels instead.

We will not act on NCII or minors-involved content

Any intake involving non-consensual intimate imagery or minors routes to a manual-only path and is never stored or auto-replied to.

We will not publish content without your approval

Every piece of content we create is shown to you before it goes live. We never publish in your name without explicit sign-off.

Your reputation is the first impression you leave on every recruiter, landlord, lender, and date.

Most people don't realize what a bad search result costs them until it costs them something real. A job offer rescinded. A rental application denied. A deal that never got a second meeting. We built SerpControl to give people control over that narrative — honestly, legally, and permanently.

The ORM industry has earned a reputation for snake oil. We intend to change that, one clean search result at a time.